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Aarya Organics Private Limited, a legacy enterprise deeply rooted in ethical entrepreneurship, craftsmanship, and environmental responsibility, has carved out a unique space in India’s personal and home care sector. Established in 1998, Aarya Organics began as a humble soap manufacturing unit in the outskirts of Pune, Maharashtra. Over the past two decades, the company has evolved into a multi-faceted manufacturer known for its herbal soaps, skincare products, and now, with its newest vertical — PureSpark, it is redefining the eco-friendly home cleaning industry.
Operating from its state-of-the-art facilities near Mulshi Tech Park, Aarya Organics and its new venture PureSpark represent a union of traditional knowledge, cutting-edge science, and a commitment to a greener tomorrow. With a workforce of over 150 skilled employees, a leadership team of five passionate directors, and a vision steeped in sustainability, the company stands as a shining example of what responsible innovation can look like in the 21st century.
The journey of Aarya Organics began with the vision of Mr. Devraj Patil, a second-generation herbalist, who believed in the healing power of nature. Alongside co-founders Mrs. Sunita Patil and Mr. Kunal Thakur, the team set out to produce handmade soaps using locally sourced herbs and oils. Their mission was simple yet profound: offer Indian households pure, chemical-free alternatives to everyday personal care.
Through years of research, consumer feedback, and gradual expansion, Aarya Organics soon became a household name in western India. From neem and turmeric soaps to sandalwood and aloe vera body cleansers, each product reflected their values: purity, affordability, and impact.
In 2023, the leadership team at Aarya Organics made a bold move — to diversify into the booming eco-homecare segment. Thus was born PureSpark, a brand committed to revolutionizing household cleaning with non-toxic, biodegradable, and plant-based products.
Operating from the same green-certified facility in Pune, PureSpark produces a wide range of sustainable cleaning solutions — from multi-surface sprays and laundry liquids to dishwashing gels and floor cleaners. All products are free from harmful chemicals like phosphates, parabens, and SLS, making them safe for both your home and the environment.
What makes PureSpark stand out in a cluttered market is its blend of performance and conscience. Customers no longer have to choose between effectiveness and sustainability — they can have both.
As one of the five directors of Aarya Organics and PureSpark, I feel immense pride in the direction our company is headed. Along with Mr. Devraj Patil, Mrs. Sunita Patil, Mr. Kunal Thakur, and Ms. Priya Deshmukh, our leadership team brings diverse expertise — from ayurvedic sciences to green chemistry and operations management.
Our decision to enter the home care space was not just a business choice; it was a response to a pressing need — the need for safe, effective, and earth-friendly cleaning alternatives for modern households. We’re proud to say that every bottle of PureSpark is a promise — a promise to families and the planet.
Though Aarya Organics holds a strong reputation in personal care, we are now channeling our energy into elevating PureSpark — because we believe the future lies in sustainable living. In less than two years, PureSpark has gained traction in both online and retail segments, thanks to its results-driven formulations and beautiful, eco-conscious packaging.
With demand rising among health-conscious and environmentally aware consumers, PureSpark is poised to become a leader in green cleaning across India.
Much of our journey’s success stems from the passion and vision of our founding trio. Starting from scratch, facing limited access to distribution and funding, they never wavered. Their resilience set a powerful tone for the company culture — one of grit, gratitude, and growth.
Today, we’re not just building a business, we’re cultivating a movement. From product innovation to staff training, every step is taken with long-term impact in mind.
Our story is inspired by India itself — its ancient wisdom, its resilient people, and its untapped potential. We’ve taken cues from traditional ayurvedic cleaning methods, learned from tribal knowledge systems, and married it with modern-day science.
We also draw inspiration from ethical business leaders like Anita Roddick and Narayana Murthy, who showed that profit and purpose can coexist.
Looking ahead, our goal is clear — to be India’s most trusted name in sustainable home care. We’re working toward expanding PureSpark’s footprint to Tier 1 and Tier 2 cities, entering international markets, and launching refill stations to reduce single-use plastic.
We’re also investing heavily in community engagement and education — because we believe awareness is the first step toward lasting change.
If our journey proves anything, it’s that big change starts with small steps — a soap bar, a mop bottle, an idea. To all aspiring entrepreneurs: Don’t wait for the perfect time. Start small, stay consistent, and let your values guide your vision.
We hope our story sparks something in you. Whether you want to change your home, your career, or your community — know that every action matters.
As we step into the next chapter, we carry forward the same mantra that brought us here:
“Build with purpose, grow with integrity, and leave the earth better than you found it.”
Whether you’re a consumer, distributor, partner, or supporter, we invite you to join the PureSpark revolution — because together, we can make clean living the new normal.
PureSpark by Aarya Organics Pvt. Ltd. — Cleaning Tomorrow, Consciously.